Flavour Drum: A modern food-ingredients brand offering high-quality dehydrated powders and natural seasonings, crafted for home cooks, FMCG manufacturers, and Horeca buyers.
CHALLENGE:
Creating a strong digital identity and improving product discoverability in a highly competitive market of spices, powders, and dehydrated food ingredients — while ensuring the brand appeals to both retail and bulk-purchase customers.
OUR ROLE:
We streamlined Flavour Drum’s digital presence by restructuring the Shopify website, refining category architecture, improving UI/UX, and establishing a clear product communication system. With UC Brand Labs’ support, Flavour Drum transformed into a more navigable, conversion-friendly, and professional B2C + B2B brand.
WHAT WE DID:
Shopify Website Revamp
Catalogue & Category Structuring
UI/UX Optimisation
Brand Messaging
Creative Direction
Conversion Strategy
RESULTS:
From scattered product listings to a structured, conversion-ready catalog — Flavour Drum is now positioned as a scalable, professional food-ingredients brand built for long-term digital growth.
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Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.