Context
The U.S. supplement market is highly competitive, flooded with legacy brands and fast-growing start ups. Consumers are more informed and expect clean, science-backed, and transparent products that align with their health goals and values.
Details
Year:
2025
Industry:
Health & Wellness (Nutraceuticals)
Involvement:
Brand Strategy, Packaging Design, D2C Launch, Website Development, Amazon Setup, Performance Marketing Strategy, Compliance
Market:
United States
Overview
Veda Roots entered the market with a mission to bridge traditional wellness wisdom with modern nutritional science offering supplements made with plant-based, clinically validated ingredients. The goal was to appeal to wellness-driven Millennials and Gen X consumers seeking authentic, effective, and sustainable products.
Challenge
Veda Roots approached UC Brand Labs to help them navigate a saturated industry and launch a new-age supplement brand tailored to U.S. audiences. The main challenges were:
- Creating a credible and compelling brand in a trust-sensitive category
- Differentiating from generic supplement players
- Building a high-converting e-commerce site and Amazon presence
- Planning a marketing strategy that builds trust, awareness, and repeat purchase intent
- Ensuring full regulatory compliance in the U.S. market
Solution
Brand Identity
Crafted a clean, clinically confident identity that blended Ayurvedic roots with a modern Western aesthetic. This included logo design, packaging systems, typography, and a neutral-yet-earthy color palette to convey purity, efficacy, and trust.
Business Model
Adopted a D2C-first model with:
- Full e-commerce storefront
- Strategic Amazon listings to tap into high-intent search traffic
- Subscription-ready model to boost LTV and retention
Compliance & Operations
Ensured full U.S. operational readiness:
- Product labelling per FDA DSHEA guidelines
- Tax, logistics, and insurance setup
Performance Marketing Planning
While the brand launched organically, we laid the foundation for:
- Google Search and Shopping ads
- Meta funnel planning for awareness and remarketing
- Influencer and UGC-driven creative briefs for future campaigns
Product Strategy
Developed a line of foundational supplements including adaptogen-based stress support, daily immunity blends, and plant-based multivitamins. Emphasized transparency, with clear labelling and ingredient sourcing backed by research.
Website Experience
Launched a clean and intuitive Shopify website that supports:
- Clean PDPs with clinical credibility
- Lifestyle-driven imagery and testimonials
- Mobile-first architecture with conversion-focused design
Amazon Setup
- Developed A+ Content, bullet-optimized listings, and EBC
- Conducted competitive pricing & keyword strategy
- Set up backend operations including FBA, inventory sync, and seller policies
Results
- 100% inventory sell-through on Amazon planned in FBA
- Consistently above 20% CVR on key product landing pages
- Brand accepted into Amazon’s Brand Registry Program
- DTC infrastructure + Amazon dual-channel setup fully functional for scale
With UC Brand Labs strategic direction, Veda Roots successfully entered the U.S. supplement space as a trustworthy, modern wellness brand. The dual-channel launch strategy combining DTC and Amazon positioned the company for rapid scaling and long-term market penetration.
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