Context
The Indian toy market is shifting towards educational, skill-building products as parents seek alternatives to screen-heavy play. STEM toys—those focused on Science, Technology, Engineering, and Math—are gaining traction, but the space is still dominated by generic or imported brands.
Details
Year:
2025
Industry:
EdTech / STEM Toys
Involvement:
Shopify Website Enhancements, Payment Gateway Compliance, Performance Marketing Planning
Market:
India
Overview
Exhale Play was created to offer engaging, hands-on STEM toys that spark curiosity and build foundational problem-solving skills in kids. The brand needed to upgrade its digital infrastructure and prepare for marketing scale to meet growing demand from urban Indian parents.
Challenge
UC Brand Labs was engaged to improve Exhale Play’s Shopify store, ensure payment compliance, and lay the groundwork for performance marketing.
Key challenges included:
- An existing website that lacked optimization for product discovery and conversion
- Inconsistent checkout experience due to payment gateway integration issues
- No marketing-ready structure in place for running paid campaigns
- Need for a trusted, kid-friendly digital experience aligned with parental expectations
Solution
Shopify Website Enhancements
We conducted a targeted redesign focused on:
- Clearer age-wise product segmentation
- Upgraded product detail pages (PDPs) with educational benefits, skill focus, and usage visuals
- Simplified navigation and improved UI for mobile users
- Added rich content to establish brand credibility and learning outcomes
Performance Marketing Planning
Though campaigns are upcoming, we built a future-ready marketing foundation:
- Setup of ad accounts and pixel tracking on key user flows
- Funnel mapping for awareness → interest → purchase journeys
- Landing page templates optimized for ad traffic and conversion
- Drafted creative and copy frameworks for launch campaigns across Meta and Google
Payment Gateway Compliance
To ensure smooth and trustworthy transactions:
- We set up payment gateway integrations compliant with Indian regulations
- Handled all backend formalities for business verification and secure routing
- Ensured compatibility with COD, UPI, and credit card flows, essential for Indian consumers
Early Outcomes
- Significantly improved customer journey across product discovery and checkout
- Reduced payment failures and bounce rates with compliant, trusted gateways
- Ad accounts and analytics setup complete, with campaign-ready infrastructure
- Enhanced readiness for performance-driven growth phase
Through smart enhancements and a compliance-first approach, UC Brand Labs helped Exhale Play build a scalable, credible, and conversion-optimized digital foundation. Now poised for growth, the brand is ready to reach more households and classrooms across India with its engaging, skill-building STEM toys.
It's time to talk about your project.
Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.