Mihira: A hybrid Events + E-commerce brand offering premium event services along with curated lifestyle products through a unified digital platform.
CHALLENGE:
Building a dual-purpose brand that caters to two entirely different user journeys — event bookings and e-commerce shopping — while maintaining clarity, trust, and smooth navigation.
OUR ROLE:
We developed Mihira’s complete digital ecosystem by building a clean, high-performing DTC website, structuring dual navigation flows, setting up product catalogues, improving UI/UX for conversions, and aligning the brand’s identity across both verticals. With UC Brand Labs’ support, Mihira now operates as a seamless events + commerce platform.
WHAT WE DID:
DTC Website Build
Events Booking Flow
E-commerce Catalogue Setup
UX + Conversion Design
Creative Direction
Brand Positioning & Storytelling
RESULTS:
From fragmented user journeys to a cohesive digital brand — Mihira is now a seamlessly operational Events & E-commerce platform built for long-term growth and scalability.
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