Playful on the outside. Serious about the numbers.•
A toy brand should feel fun to explore, simple to shop and thoughtfully run behind the scenes. For Exhale, the job stretched from the customer-facing store to content and marketplace performance.
What needed to change.
Exhale’s portfolio spans educational games, activity kits and learning toys. That gives a brand plenty to talk about, but it can also make the shopping journey feel busy. The website has to help parents understand the product quickly, decide whether it suits their child and find a clear route to purchase.
At the same time, content and marketplace operations cannot live in separate worlds. A playful campaign may bring a family to the store, but the catalogue, product information and Amazon experience still need to do the practical work of converting interest into a sale.
The problem behind the brief.
A parent buying an educational toy is making two decisions at once: will their child enjoy it, and does it offer the kind of play they are looking for? Product content, category navigation and the storefront experience all help answer those questions. Then the same product has to compete in a very different environment on Amazon.
A full Shopify rethink, a clearer social-content direction and Amazon India listing and PPC management—all around one educational-toy brand.
How we tackled it.
Rebuild the store around the shopper
We redesigned and revamped the Shopify experience, streamlining content and the storefront journey. The work was about making the product range easier to encounter and understand—not simply giving the homepage a fresh coat of paint.
Make social content feel like a plan
We reshaped the social-media content strategy and worked on clearer content direction for stronger engagement. Rather than disconnected posts, the aim was a more consistent rhythm that could explain and showcase the products.
Get hands-on with Amazon India
We managed the brand’s Amazon listings and PPC activity, bringing attention to the operational details as well as the ads. Marketplace performance is inseparable from the information a shopper sees at the point of decision.
Keep the brand story recognisable
The store, social content and marketplace presence all had a shared job: make Exhale easy to understand as an educational play brand while giving buyers a practical way to shop.
Why those pieces belong together.
The Shopify work concentrated on improving how the range is presented; social content was given a clearer direction; and Amazon received hands-on catalogue and paid-media management. Each part supports a different moment in the purchase journey, from first curiosity to the final buying decision.
Great ecommerce design makes a product easier to choose. Great channel management makes that choice easier to find.
What the project delivered.
The scope brought together a rebuilt Shopify storefront, a revised social-content strategy and Amazon India listing and PPC work. That gives the brand coordinated touchpoints for discovery, product evaluation and purchase. A reported advertising return is reserved for publication once the dated platform data is approved.
What sat inside the brief.
Different parts of the assignment had different jobs. Together they made up the project scope.
Rebuild the store around the shopper
We redesigned and revamped the Shopify experience, streamlining content and the storefront journey. The work was about making the product range easier to encounter and understand—not simply giving the homepage a fresh coat of paint.
Make social content feel like a plan
We reshaped the social-media content strategy and worked on clearer content direction for stronger engagement. Rather than disconnected posts, the aim was a more consistent rhythm that could explain and showcase the products.
Get hands-on with Amazon India
We managed the brand’s Amazon listings and PPC activity, bringing attention to the operational details as well as the ads. Marketplace performance is inseparable from the information a shopper sees at the point of decision.
Keep the brand story recognisable
The store, social content and marketplace presence all had a shared job: make Exhale easy to understand as an educational play brand while giving buyers a practical way to shop.
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