FIELD NOTES & STRATEGY
Thinking, frameworks and field notes for D2C founders.
Practical observations from building, launching and scaling consumer brands across India and global marketplaces.
Your Next Customer Might Find You on Instagram Before Google
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Lots of Views, But Did Anyone Buy? Making Sense of Influencer Marketing
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The Click Is Gone. Does Your Brand Still Get Remembered?
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Is My D2C Brand Invisible to ChatGPT and Google AI Answers? How to Fix It
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My Product Is Selling But I’m Not Profitable. What’s Going Wrong?
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