One brand. More places to buy. Less channel chaos.•
Nutri Wish was growing beyond a single online store. The challenge was to make the owned shopping experience stronger while bringing structure to an increasingly international marketplace footprint.
What needed to change.
Nutri Wish sells seeds and everyday wellness ingredients—products people may discover through search, social content or a marketplace listing. The customer journey changes by channel. The brand story cannot afford to change with it.
The remit stretched across a direct-to-consumer website and several selling environments. That creates practical challenges around product information, catalogue consistency, shopping journeys and the day-to-day management of marketplaces in different regions.
The problem behind the brief.
A customer may meet the same product on the brand’s website, Amazon in one of four countries, Walmart or a TikTok Shop product card. Those are different shopping environments with different expectations. Building each in isolation multiplies the operational workload and fragments the brand experience.
Shopify and conversion-focused UX, content strategy, four Amazon regions, Walmart operations and TikTok Shop onboarding.
How we tackled it.
Build an owned home that can sell
We worked on a Shopify website with conversion-focused UX. The purpose was not simply to display the range, but to help shoppers move from product discovery to a confident choice.
Create a social-media direction
We supported the brand’s social strategy so content could work with the commerce journey rather than exist as a separate activity.
Bring order to four Amazon markets
Our scope covered Amazon optimisation across the United States, United Kingdom, United Arab Emirates and Australia. The work brought attention to marketplace presence, listings and account execution across regions.
Extend the channel mix
We streamlined the Walmart account and supported TikTok Shop onboarding. The project notes record an initial set of orders on TikTok Shop—an early activation milestone, not evidence by itself of sustained scale.
Why those pieces belong together.
We treated the owned store as the brand’s base, then supported the channels around it. The brief covers conversion-focused Shopify work, social strategy, Amazon account optimisation in the US, UK, UAE and Australia, Walmart streamlining and TikTok Shop onboarding.
Expansion is not just adding more channels. It is carrying the same product truth into each one.
What the project delivered.
The project brought the Shopify store, social strategy and marketplace operations into a more connected channel footprint. The brief documents work in four Amazon markets, Walmart account improvements and TikTok Shop onboarding with initial orders. It does not establish a quantified sales uplift.
What sat inside the brief.
Different parts of the assignment had different jobs. Together they made up the project scope.
Build an owned home that can sell
We worked on a Shopify website with conversion-focused UX. The purpose was not simply to display the range, but to help shoppers move from product discovery to a confident choice.
Create a social-media direction
We supported the brand’s social strategy so content could work with the commerce journey rather than exist as a separate activity.
Bring order to four Amazon markets
Our scope covered Amazon optimisation across the United States, United Kingdom, United Arab Emirates and Australia. The work brought attention to marketplace presence, listings and account execution across regions.
Extend the channel mix
We streamlined the Walmart account and supported TikTok Shop onboarding. The project notes record an initial set of orders on TikTok Shop—an early activation milestone, not evidence by itself of sustained scale.
Different business. Different brief.
Resol360
A storefront for customers. A connected workflow for the people running it.
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