A big ingredient range needs a better way through.•
Helping shoppers navigate a deep product catalogue while giving the brand a more connected digital and marketplace presence.
What needed to change.
Flavour Drum spans everyday culinary ingredients, spices and speciality products. A broad range creates opportunity, but it also asks more of category hierarchy and product communication, particularly as the brand appears across different channels.
The problem behind the brief.
A broad food-ingredient catalogue needs structure. It must help different shoppers reach the right ingredient category without forcing every product into a single narrative. The job becomes more complicated when the catalogue also lives on international marketplaces.
A new Shopify store, social and creative work, Amazon support in four regions and TikTok Shop onboarding.
How we tackled it.
Build the storefront
We delivered a new Shopify ecommerce website.
Make content work harder
Our team supported social-media strategy and creative production for the brand.
Expand marketplace operations
The brief documents Amazon optimisation in the US, UK, UAE and Australia.
Launch a new buying surface
We supported TikTok Shop onboarding, with the internal notes reporting an initial set of orders.
Why those pieces belong together.
The documented scope spans a new Shopify site, social strategy, creative production, Amazon optimisation in four regions and TikTok Shop onboarding. Together these give the brand more usable selling surfaces while keeping the product information central.
A large catalogue is not a customer problem—until the website turns it into one.
What the project delivered.
The documented delivery spans a new Shopify website, social and creative work, optimisation across four Amazon regions and TikTok Shop onboarding. The first TikTok Shop orders are recorded as an early activation milestone, not proof of sustained scale.
What sat inside the brief.
Different parts of the assignment had different jobs. Together they made up the project scope.
Build the storefront
We delivered a new Shopify ecommerce website.
Make content work harder
Our team supported social-media strategy and creative production for the brand.
Expand marketplace operations
The brief documents Amazon optimisation in the US, UK, UAE and Australia.
Launch a new buying surface
We supported TikTok Shop onboarding, with the internal notes reporting an initial set of orders.
Different business. Different brief.
Maxen
One coherent identity from the package in hand to the product page on screen.
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