Build the brand. Then make every touchpoint agree.•
Bringing identity, packaging, ecommerce and marketplace execution into one recognisable performance-wellness proposition.
What needed to change.
A wellness brand needs to explain what makes its products distinct, and to do so consistently from packaging to product page. Maxen required an integrated brand and ecommerce build rather than a disconnected set of creative deliverables.
The problem behind the brief.
For a performance-wellness product, the promise must travel intact from the packaging to the store and to marketplace listings. A buyer should not have to relearn the brand in each channel.
A brand-to-commerce build spanning identity, packaging, Shopify, Amazon and TikTok work.
How we tackled it.
Establish the visual language
We developed brand identity work for the Maxen offer.
Take it to the pack
Packaging design formed part of the brand expression.
Build the digital storefront
We created the Shopify site so buyers could discover the brand and its products online.
Extend into channels
The documented scope also includes Amazon and TikTok work, with launch status and exact responsibilities to be confirmed.
Why those pieces belong together.
The team’s documented role includes brand identity, packaging, Shopify development and Amazon/TikTok channel work. The exact channel launch status and any advertising impact still need project-owner confirmation.
People should recognise the same brand whether they meet it on a shelf, a scroll or a product detail page.
What the project delivered.
The brand moved through a connected set of deliverables: identity, packaging, Shopify and marketplace work. No attributable revenue or conversion figure is supplied, so the result here is the integrated brand-to-commerce build.
What sat inside the brief.
Different parts of the assignment had different jobs. Together they made up the project scope.
Establish the visual language
We developed brand identity work for the Maxen offer.
Take it to the pack
Packaging design formed part of the brand expression.
Build the digital storefront
We created the Shopify site so buyers could discover the brand and its products online.
Extend into channels
The documented scope also includes Amazon and TikTok work, with launch status and exact responsibilities to be confirmed.
Different business. Different brief.
Loniq Life
Giving a technical wellness offer the clarity it needs across brand, pack and store.
Explore case study ↗B2B Brand & WebsiteTxHyd
Making a specialist healthcare service easier to understand online.
Explore case study ↗Technical WebsiteMechtrai 3D Services
Turning complicated capabilities into a more navigable online presence.
Explore case study ↗Got a complicated brief?
Good. We like those.
Tell us what's working, what's stuck and what you need to build next. No empty promises. Just a useful first conversation.
Talk to the lab ↗