When the product is technical, the story needs precision.•
Brand, packaging and ecommerce presentation for a longevity-focused wellness proposition.
What needed to change.
Loniq Life operates in a science-led longevity category. The brand’s publicly described product system contains distinct formulas and detailed ingredient information, meaning the visual language and the buying experience need to communicate clearly without oversimplifying.
The problem behind the brief.
Technical supplements carry dense product information. Design has to provide hierarchy and confidence without making unsupported medical promises. The brand identity, packaging and ecommerce page must therefore work as a recognisable information system.
Branding, packaging, Shopify and channel work for a technical supplement category.
How we tackled it.
Create identity with a point of view
The documented work includes branding and visual expression.
Design packaging for product clarity
We worked on packaging as part of the brand system.
Take the system online
Our scope included a Shopify ecommerce site.
Prepare multi-channel presence
The internal notes reference Amazon and TikTok work; the exact live deliverables should be approved before specifying them.
Why those pieces belong together.
The supplied notes list branding, packaging, Shopify and Amazon/TikTok work. This story focuses on the confirmed creative and commerce scope rather than making scientific, clinical or conversion claims.
In a technical category, confidence comes from clarity—not louder claims.
What the project delivered.
The documented output includes the identity system, packaging and Shopify ecommerce work, with marketplace activity referenced in the brief. This case does not make clinical or sales claims on behalf of the product.
What sat inside the brief.
Different parts of the assignment had different jobs. Together they made up the project scope.
Create identity with a point of view
The documented work includes branding and visual expression.
Design packaging for product clarity
We worked on packaging as part of the brand system.
Take the system online
Our scope included a Shopify ecommerce site.
Prepare multi-channel presence
The internal notes reference Amazon and TikTok work; the exact live deliverables should be approved before specifying them.
Different business. Different brief.
TxHyd
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