Technical expertise should be easy to discover.•
A WordPress experience for engineering and 3D-service capabilities.
What needed to change.
Engineering buyers need more than a nice-looking homepage. They look for capabilities, applications and ways to discuss technical requirements. The brief was to create a web presence that could house that information.
The problem behind the brief.
Highly technical companies often have an information problem rather than a design problem. Visitors need a route from “what do you do?” to “can you help with my requirement?” without reading an engineering manual first.
Making specialist engineering and 3D-service information accessible through a new WordPress site.
How we tackled it.
Build the site
The documented scope covers WordPress website development.
Present the services
The public site describes specialist engineering and related capabilities; the case should show the actual page layouts when approved.
Support digital discovery
A clearer online home gives prospects a way to explore the work before making contact. This describes the role of the site, not a proven increase in enquiries.
Why those pieces belong together.
The documented remit is WordPress website development. Any particular service taxonomy, copywriting role or technical feature should be checked against the final project scope before being called out as our work.
The engineering can be complicated. Finding the right page should not be.
What the project delivered.
A WordPress website was built for the engineering business. The project materials do not identify specific acquired leads, technical features or measurable traffic effects, so those outcomes are not claimed.
What sat inside the brief.
Different parts of the assignment had different jobs. Together they made up the project scope.
Build the site
The documented scope covers WordPress website development.
Present the services
The public site describes specialist engineering and related capabilities; the case should show the actual page layouts when approved.
Support digital discovery
A clearer online home gives prospects a way to explore the work before making contact. This describes the role of the site, not a proven increase in enquiries.
Different business. Different brief.
Hendrix Pharmaceuticals
A direct, professional digital front door for a technical business.
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